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Our Price Promise commitment means you can buy from us with confidence


  • We always set competitive prices

  • We will always endeavor to match sale prices and special offer prices

Terms and Conditions

Competitors' products must be identical in terms of make, model, size and colour.

Competitors' products must have equivalent delivery timescales and stock availability.

Competitors' offers must have identical products and be under the same promotional terms.

We will match sale and promotional offer prices, provided that the competitor is not closing down.

We take additional charges into account such as fitting and delivery.



The Price Promise Commitment does not apply to our competitors' free offers, open-box items, outlet items, financing, bundle offers or pricing errors.


Frequently Asked Questions

What is considered a retail competitor?

A retail store located and operating within the UK.

How do you handle a price match if the competitor's price includes a rebate or other promotional offer?

The competitor's net purchase price is calculated by deducting instant discounts taken at the register such as instant rebates, free gifts. Mail-in rebates and other deferred savings are not deducted from the competitor's purchase price.

How do you handle a price match if a free gift is included with a purchase?

The value of the free gift with purchase will be considered when calculating a price match. If the combined value of a competitor's product and free gift is lower than the combined value of a Concept Store product price and free gift, then the Concept Store will match either the price or the gift value, depending on the offer.

What if the competitor does not have the item in stock or has limited quantities of the product?

Sometimes a retailer will advertise a very low price for a product but have only limited quantities or sizes in stock. If the item is out of stock or the competitor has limited quantities of an item, it is not eligible for price matching. Likewise, if other Concept Stores have a product that is advertised as being limited in quantity it will not be eligible for price matching.

Are services eligible for price matching?

Due to the differences in services being performed, Concept Stores do not match competitors' service prices. This includes, but is not limited to, services such as delivery, servicing, BGFit etc

Do Concept Store match prices of Internet retailers?

If you made your purchase and you find an Internet retailer with a retail store honoring its own online prices, we'll match their price. Internet-only retailers are exempt from our price matching program, as well as Web-exclusive offers. Eligible items must be the same brand and model, and currently in stock at a competitor's store.

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